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Department Consumer Behavior & Behavior Change
Faculties & Institutes
Faculty of Business, Economics and Social Sciences
Department of Business Administration
Institute of Marketing and Management
Department Consumer Behavior & Behavior Change
Department Consumer Behavior & Behavior Change
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Department Consumer Behavior & Behavior Change
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With our research projects, we promote healthy and sustainable behavior.
Through experiments, quantitative and qualitative surveys, as well as process tracing methods, we work in an interdisciplinary manner.
Our approaches come from the fields of social, environmental, and economic psychology, judgment and decision making, social marketing, and behavioral economics.
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Department Consumer Behavior & Behavior Change
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